.Experience.
2023 - PRESENT
BEIGE (Sustainable Fashion)
Auckland, New Zealand
Owner and Creative Director
As the founder and creative director of Beige - a sustainable lifestyle brand - and its extension, Dressed by Poetry (click here), I focus on redefining neutrality through conscious consumption. My work is driven by a passion for sustainability, creativity, and cultivating meaningful connections.
Brand Development:
Lead the full brand development process, create cohesive designs and storytelling to shape the brand’s vision.
Content Creation:
Produce engaging visuals, including videos, photography, and marketing materials.
Sustainable Curation:
Curate a range of pre-loved fashion with a
focus on sustainability.
Dressed by Poetry:
Design unique hand-painted clothing that blends
art and poetry.
Strategic Growth:
Drive brand expansion through online strategies and local market participation, overseeing merchandising, visual presentation, and creating exceptional
customer experiences.
2018 - PRESENT
FREELANCER GRAPHIC DESIGNER
Based in Auckland, New Zealand
NZ Delivered innovative branding solutions to global clients like Accounting Centre (NZ), iRAP (UK), and Love2 (AU), specialising in creating custom assets and strategies for diverse audiences while maintaining consistency across global and local platforms.
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Visual Identity Development:
Develop cohesive brand identities.
Print Collateral & Digital Media:
Create print materials and engaging social media content.
Website Design:
Design websites that reflect brand identity and enhance user experience.
2021 - 2023
LOVE2WORK (Labour Hire)
Melbourne, Australia - Fully Remote
Brand Specialist and Graphic Designer
Collaborated with sales and marketing team to develop visual strategies that boosted Love2Work’s brand visibility and audience engagement.
Visual Strategies:
Created customer-focused designs tailored to the labour hire industry.
Email Marketing & CRM:
Designed and executed campaigns, automations, and managed CRM systems.
Multi-Channel Growth:
Enhanced engagement across social media, email, and website channels.
2012-2018
CASAL CRIATIVO (Design and Photo Studio)
São Paulo, Brazil
Owner, Art Director and Graphic Designer
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Directed and executed branding and identity projects, including print and digital assets, while cultivating client trust and long-term brand loyalty across the design, film, and photo production industries. Managed the entire client journey from initial consultation to final delivery, ensuring satisfaction through proactive communication and dedicated support.
Project Direction:
Delivered multimedia design projects across various industries.
Client Management & Support:
Built trust, loyalty, and satisfaction through effective relationship management and dedicated support.
2012-2014
MEG UP (Branding Agency)
São Paulo, Brazil
Graphic Designer
Developed visual identity projects, brand illustrations, print materials, and packaging solutions that met high-quality standards and strengthened client relationships.
Team Leadership:
Supervised and mentored junior designers, ensuring high-quality project outcomes.
Branding Solutions:
Designed impactful logos, brand illustrations, and cohesive visual identities.
Print & Packaging:
Developed print materials and packaging solutions tailored to client needs.
Client Collaboration:
Maintained strong client relationships through proactive communication and delivering exceptional results.
VOLUNTEERING
2009-2014
IBAC (NPO)
São Paulo, Brazil
Art Director for Musical Theatre
Led the creative and production side of musical theatre projects, handling costume and set design, event direction, and marketing. Worked with a small budget and a volunteer team from the local community, showing creativity, resourcefulness, and making a positive impact.
Creative Vision:
Designed costumes and sets that brought stories to life.
Event Direction:
Coordinated performances, managing everythingfrom staging to logistics.
Smart Budgeting:
Made the most of limited resources to deliver amazing results.
Community Collaboration:
Brought together and guided avolunteer team, creating a strong sense of community.
.ABOUT ME.
Hello :)
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I'm Caroline - a multidisciplinary creative working across graphic design, illustration, and poetic art.
With over a decade of experience as a graphic designer, I’ve developed a strong foundation in branding, visual identity, editorial design, and digital content. I’ve had the opportunity to work with clients across New Zealand, Australia, the UK, and Brazil, adapting to a range of industries and cultural contexts. My approach is collaborative, thoughtful, and rooted in storytelling — whether I’m building a brand from scratch or shaping visual assets for a marketing campaign.
Alongside my design career, I run Dressed by Poetry, an illustration-led art project that blends drawing, poetry, and sustainability. Through it, I explore how images and words can inhabit reclaimed materials — from hand-painted second-hand garments to resin artworks layered with fragments of verse. It’s a more personal, tactile extension of my creative voice, where I let intuition and emotion guide the process.
Whether I’m working with a business on a strategic design project or crafting a one-of-a-kind object through Dressed by Poetry, my intention is the same: to create something meaningful, lasting, and visually powerful.
When I’m not working, you’ll probably find me kayaking on a sunny day, walking along the beach, playing board games with friends, or giving all my love to my dog, Polenta.
Feel like we’d be a good fit? I’d love to hear from you.
