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EXPERIENCE

.Experience.

PRESENT

FREELANCER GRAPHIC DESIGNER

Based in Auckland, New Zealand

Branding, visual identity, print collateral and illustration.

2018 - 2021

FREELANCER GRAPHIC DESIGNER

Based in Auckland, New Zealand

Branding, visual identity, print collateral and email marketing for national and international companies such as The Accounting Centre (NZ), iRAP (UK), Love2 (AU); Customised watercolour illustrations.

2012-2014

MEG UP (Branding Agency)

São Paulo, Brazil

Graphic Designer

Logos, brand illustrations, print collateral and packaging;

Onboarding and customer relations;

Assistant manager of trainees.

2021 - 2023

LOVE2WORK (Labour Hire)

Melbourne, Australia - Fully Remote

Brand Specialist and Graphic Designer

Branding, visual identity and print collateral;

Art direction, digital illustration, and multimedia design for Love2Work’s branding and marketing campaigns;

Collaborated with cross-functional teams to develop effective visual strategies and ensure brand consistency;

Social media content, email marketing campaigns, and website design.

2012-2018

CASAL CRIATIVO (Design and Photo Studio)

São Paulo, Brazil

Owner, Art Director and Graphic Designer

Art direction, digital illustration and multimedia design;

Logos, brand illustration, print collateral and packaging according to customers requirements;

Online design such as social media content, online presentation and design for websites;

Digital marketing and social media campaign management;

Onboarding and customer relations as well as pre-sales, closing deals and post-sales services.

2009-2014

IBAC (NPO)

São Paulo, Brazil

Art Director for Theatrical Musicals

Project manager and producer;

Costume and set design manager;

Concept, visual identity and marketing;

General event direction.

ABOUT ME
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.ABOUT ME.

Glad you’re here! As a professional graphic designer and illustrator, I have spent over a decade creating captivating designs. I am passionate about creating visually appealing content that helps businesses succeed. Combining my expertise in branding with eagerness for exceptional design, I develop unique marketing strategies through my art, helping businesses stand out in competitive markets.

My work experience has spanned across New Zealand, Australia, the United Kingdom, and Brazil, where I have collaborated with diverse clients, allowing me to adapt and customise designs based on their preferences.

Throughout my career, I have recognised the importance of fostering a positive team spirit, an optimistic outlook, and an aptitude for problem-solving in completing projects. For me, each project should start with a fresh perspective, leaving ample room for creative thinking that leads to exceptional outcomes. I have experience successfully navigating various challenges and obstacles, and I have developed a knack for finding effective solutions to ensure projects stay on track.

I adore creating illustration, specially when it comes to fantasy-themed series that features charming characters and magical environments.

Outside of work, I enjoy spending time outdoors during sunny days, where I like to kayak or take walks along the beach. I also find joy in playing board games with friends and spending quality time with my dog, Polenta, ensuring she is happy and well-cared for.

Sound excited? Get in touch, and let's start our creative journey together!

CONTACT
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.CONTACT.

Get in touch! I'll be glad to meet you!


hello@carolinefalasca.com

Tel: +64 022 131 6536

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